Development of a sales strategy for the Smart Air air purification system

The ‘SmartAir’ air purification system from KH Unikun is an innovative system for exhaust air purification based on a modular low-temperature process. As sustainable technologies and environmental protection are becoming increasingly important, this system offers great sales potential.

The aim of this Bachelor's thesis is to develop a comprehensive sales strategy for the successful market launch and placement of the product. The thesis aims to develop a strategic sales concept for the ‘Smart Air’ system. The following aspects are to be taken into account:

Job description:

• Analysis of the target market and potential customers
• Analysing the competition and positioning
• Definition of distribution channels and sales strategies
• Marketing and communication measures
• Profitability analysis
• Secondary analysis of market studies and industry reports
• Expert interviews with potential customers and sales partners
• SWOT analysis to assess market opportunities
• Development of a specific sales plan with recommendations for action

Job requirements:

• Student:in Business Administration, Industrial Engineering, Marketing or similar degree programmes
• Analytical thought process
• Structured approach
• Competence in dealing with Microsoft Office
• Team and communication skills